If you’ve been thinking about selling gold jewelry, coins, or bullion, you’ve probably noticed how much the price of gold per gram has been in the spotlight lately. Whether you’re in Fort Worth or anywhere across the DFW area, understanding how gold prices move and what drives those changes can help you decide when to sell and how to get the most for your items.
At Alliance Gold & Silver Exchange, we keep a close eye on gold market trends every day. Our goal is to help you make confident, informed decisions when it comes to turning your unwanted gold into cash.
How the Price of Gold Is Determined
The gold market operates on what’s known as the “spot price.” This is the current market rate for gold per ounce, traded globally 24 hours a day. To calculate the gold price per gram, the spot price is divided by roughly 31.1, which is the number of grams in a troy ounce.
From there, several key factors influence whether the price goes up or down. Inflation often pushes gold higher as investors look for safe assets. Interest rates play a major role as well; when rates are low, gold becomes more attractive. Global events such as economic uncertainty or geopolitical conflict can also send gold prices climbing. Even the value of the U.S. dollar affects gold, since when the dollar weakens, gold tends to rise.
For sellers in Fort Worth, that means your gold’s value is tied to global market forces, not just local demand.
What Gold Prices Look Like in 2025
As of 2025, gold prices remain strong. On average, the price per gram has hovered between $60 and $70, depending on market activity and the purity of the gold. This stability follows several years of steady growth fueled by inflation concerns and global market uncertainty.
The type of gold you own also affects what you’ll receive. For example, 10-karat jewelry contains less gold and pays less per gram than 14- or 18-karat pieces. Pure 24-karat gold, commonly found in coins and bullion, fetches the highest returns because it aligns closely with the spot market price.
If you’ve been holding onto old jewelry, broken chains, or scrap gold, current trends suggest that now is still an excellent time to sell.
Why Many Fort Worth Residents Are Selling Gold Now
Throughout Fort Worth, from Camp Bowie Boulevard to West 7th Street and Arlington Heights, residents are taking advantage of favorable gold prices. Many are selling jewelry they no longer wear, inherited items, or pieces that have sat untouched for years.
There’s a growing awareness that unused gold can easily be converted into immediate cash, whether to fund a renovation, pay off a bill, or simply put extra money in the bank. Estate settlements are another common reason. Families often discover that selling gold coins or heirloom jewelry through a trusted local buyer is faster and safer than attempting to list those items online.
At Alliance Gold & Silver Exchange, we’ve seen an increase in customers who come in just to check what it’s worth and leave pleasantly surprised by how much value their items still hold.
Timing Your Sale and Tracking Market Changes
One of the best ways to get the most out of your gold is by staying aware of price fluctuations. Checking live gold prices online can give you a quick snapshot of current market conditions. However, understanding when to sell often requires more than just watching the numbers.
That’s where speaking with an experienced buyer helps. Our experts at Alliance Gold & Silver Exchange explain how global trends, gold purity, and weight all affect your final payout. Every evaluation is done in front of you, so you see exactly how each piece is tested and priced.
Whether you’re selling a single bracelet or a collection of coins, we make sure you understand every detail before making a decision.
Selling by the Gram: Why It Matters
When you sell gold, reputable buyers measure it by weight and purity rather than appearance. This approach is the fairest and most transparent way to determine value. By calculating offers per gram, you can see precisely how each karat level and item contributes to your payout.
Even small items add up quickly. A few broken chains, unmatched earrings, or an old class ring can easily total hundreds of dollars when weighed and priced correctly.
Why Choose Alliance Gold & Silver Exchange
If you’re in or around Fort Worth, whether you’re coming from Keller, Haslet, or Benbrook, you have plenty of options for selling gold. But not all gold buyers are the same.
At Alliance Gold & Silver Exchange, we pride ourselves on our integrity and customer service. Our evaluations are always free, and you’re never pressured to sell. Each item is weighed and tested in your presence using accurate, industry-standard equipment. If you decide to sell, we pay you immediately, on the spot.
Our Fort Worth location on Camp Bowie Boulevard is convenient, secure, and designed to make the process as simple as possible.
The Bottom Line on Gold Price Trends
Gold remains one of the most reliable stores of value, and prices continue to hold strong through 2025. Whether you’ve inherited gold jewelry or have pieces you simply don’t wear anymore, understanding price trends helps you make informed choices about when and where to sell.
For many Fort Worth residents, now remains a great time to take advantage of solid market pricing and turn unused gold into cash.
Ready to See What Your Gold Is Worth?
If you want to find out how much your gold is worth based on today’s market price per gram, stop by Alliance Gold & Silver Exchange. We’re located at 4108 Camp Bowie Blvd, Fort Worth, TX, and welcome walk-ins every day.
You can also call us to get the latest pricing information.
Sell with confidence, honesty, and transparency right here in Fort Worth, with the experts you can trust.